Cognitive Behavioural Coaching vs Positive Psychology Coaching
Published 26 March 2025. Written by Chris Worfolk.

Meaningful coaching happens when coaches work from an evidence-based framework. There are many to choose from but two of the most popular are Cognitive Behavioural Coaching and Positive Psychology Coaching. In this article, we will discuss the differences.
What is Cognitive Behavioural Coaching?
Cognitive Behavioural Coaching (CBC) comes from Cognitive Behavioural Therapy (CBT) and uses the same underlying model and tools as its therapy counterpart.
In CBC, we look at how our thoughts, feelings and behaviours are connected, how we can challenge our limiting beliefs and how we can get ourselves unstuck from problematic cycles.
CBC is primarily concerned with identifying blocks that keep us from our goals and developing practical strategies to overcome these blocks.
Techniques used in CBC might include keeping thought records, challenging beliefs, identifying biased thinking and running experiments with doing things differently.
What is Positive Psychology Coaching?
Positive Psychology Coaching (PPC) comes from the wider field of positive psychology which looks at how we can improve our wellbeing and quality of life. It tries to move away from a deficit model, which looks at problems, and towards the things we are already doing well.
In PPC, we focus on an individual's strengths. We focus on what is going right in their life and how we can use these strengths in new ways to help them reach their goals. By focusing on things the client is good at, they are more motivated to take action.
Techniques used in PPC might include identifying strengths and values, brainstorming new ways to use them, practising gratitude, and savouring and celebrating achievements.
Which framework should I use?
Both frameworks are considered evidence-based frameworks, which means there is high-quality scientific research to suggest they work. Therefore, choosing between the two may come down to a combination of personal preference and client goals.
CBC is particularly useful for challenging negative beliefs and developing practical strategies. It helps us understand our brain and what we can do about it. Therefore, it is most helpful when a client is highly motivated to complete homework tasks between sessions and tackle the things they find difficult.
CBC may work less well with a client who finds it difficult to examine their thoughts and feelings or is not motivated to complete homework tasks as these form the central discussion points in coaching sessions.
PPC is particularly useful for building motivation and self-esteem and helping clients refocus on what is important to them. Therefore, it is most helpful when a client feels they are lacking direction or are struggling to find happiness in what they already have.
PPC may work less well with a client who knows exactly what their goals are, are already aligned with their values and strengths, and want practical strategies to overcome blocks in achieving those goals.
Conclusion
Both Cognitive Behavioural Coaching and Positive Psychology Coaching are popular approaches to deliver evidence-based coaching. Both are likely to result in effective coaching when used correctly, but specific clients may be better suited to one or the other.